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Magazine Luiza: A Brazilian Retail Giant
A Company with a Long History
Magazine Luiza SA, also known as Magazine Luiza or simply as Magalu, is a Brazilian retail company. The company was founded in 1957 by Luiza Trajano and her husband Pelegrino José Donato in Franca, a city in the state of Sao Paulo. The company began as a small store that sold furniture and appliances. Over the years, Magazine Luiza has grown into one of the largest retailers in Brazil.
A Leader in E-commerce
In recent years, Magazine Luiza has become a leader in e-commerce in Brazil. The company's website sells a wide variety of products, including furniture, appliances, electronics, clothing, and more.
Magazine Luiza has been successful in e-commerce due to its focus on customer service and its user-friendly website. The company offers free shipping on many items, and it has a loyalty program that rewards customers for repeat purchases.
A Commitment to Social Responsibility
Magazine Luiza is also committed to social responsibility. The company has a number of programs that support education, health, and the environment. In 2016, Magazine Luiza was named one of the best companies to work for in Brazil by the Great Place to Work Institute.
Conclusion
Magazine Luiza is a Brazilian retail giant that has been successful in both brick-and-mortar stores and e-commerce. The company is committed to customer service, social responsibility, and innovation. As the company continues to grow, it is likely to remain a major player in the Brazilian retail landscape for years to come.
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